Install Mixpanel

Overview

Installing Mixpanel is easy. This guide will show you how to do it with our SDKs.

Already collect product data? Connect your Data Warehouse or via 3rd Party Integrations.

Code

Choose from the methods below. Not sure how to choose? Read our guide.

Install the SDK

gem install mixpanel-ruby

Configure the SDK

Replace YOUR_TOKEN with your project token. You can find your token here (opens in a new tab).

require 'mixpanel-ruby'
 
mp = Mixpanel::Tracker.new(YOUR_TOKEN)

Next: Identify Your Users

With Mixpanel installed, you’re now ready to identify the users who use your product.

FAQ

Does Mixpanel automatically track page views?

Yes, if you pass track_pageview: true in the mixpanel.init() call, Mixpanel will automatically track a "Page View" event every time a new page is loaded. Learn more here.

What are the recommended web configuration options?

When tracking on web, we recommend using localStorage, as this is more reliable:

mixpanel.set_config({ persistence: "localStorage" });

Please note that cross-subdomain tracking is not possible when using local storage. If your implementation requires cross-subdomain tracking, remove the persistence flag and use the default "cookie" persistence option.

Does Mixpanel use third-party cookies?

No, our Mixpanel JavaScript SDK does not set or use any third-party cookies. If you wish to disable cookies entirely, you can set the disable_persistence option to true when initializing your Mixpanel JS instance. Note that disabling persistence will disable the use of super properties and anonymous -> identified user tracking.

How can I track in a privacy compliant way?

If a user opts out of tracking, you can call the .optOutTracking() method on any of our client-side SDKs; this prevents any subsequent data being tracked from that user's device. Learn more here.

For iOS specifically: Mixpanel does not use IDFA, so it does not require user permission through the AppTrackingTransparency(ATT) framework. For more details, refer to our Apple App Developer Privacy Guidance (opens in a new tab).

Last updated on July 4, 2024

What to Track Identify Users

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